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Marketing/PR - the new face of marketing
Sommers, Susan http://www.sources.com/SSR/Docs/HLCA0017-Sommers-NewFace.htm
Publisher: Sources HotLink, Canada
Year Published: 2009
Resource Type: Article
Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
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