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What Guerrillas Know About USPs
Sources News Release
http://www.sources.com/Releases/NR566.htm
Publisher: www.themarketingchefs.com
Date Written: 05/10/2009
Year Published: 2009
Resource Type: Article
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to
Abstract: A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective:
1. It should make a specific promise to customers. Example: "Buy this product and you will get this clear benefit."
2. It s...
To read the full release go to http://www.sources.com/Releases/NR566.htm
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