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"Selling The Invisible - A Field Guide To Modern Marketing" Book Review
Sources News Release
http://www.sources.com/Releases/NR569.htm
Publisher: www.themarketingchefs.com
Date Written: 05/10/2009
Year Published: 2009
Resource Type: Article
This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and very enjoyable.
Abstract: This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and very enjoyable. It was described in the book cover as: "a treasure of hundreds of quick, practical, and easy-to-read strategies -few more than one page long. Selling the Invisible will open your eyes to new ideas. It has dozens of proven yet overlooked ideas for research, presentations, publicity, adve...
To read the full release go to http://www.sources.com/Releases/NR569.htm
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