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The Marketing Hierarchy of Trust
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http://www.sources.com/Releases/NR1741.htm

Publisher:  Randall Craig, Social Media and Networking Expert
Date Written:  03/10/2012
Year Published:  2012  
Resource Type:  Article

How many people or organizations have marketing strategies that boil down to self-serving claims of greatness? How effective are these LinkedIn profiles, ads, websites, TV commercials, or billboards? Talking about how great you are doesn't sound good

Abstract:  How many people or organizations have marketing strategies that boil down to self-serving claims of greatness? How effective are these LinkedIn profiles, ads, websites, TV commercials, or billboards? Talking about how great you are doesn't sound good on any channel.

"There is a trust hierarchy of marketing strategies," Says Randall Craig, Web and Social Media Strategist, author of the Online PR and Social Media series, and President of 108 ideaspace Inc. "The higher the trust, the more like...
To read the full release go to http://www.sources.com/Releases/NR1741.htm

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