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Building a Better Landing Page: Where your click lands you
Sources News Release
http://www.sources.com/Releases/NR1762.htm
Publisher: Randall Craig, Social Media and Online Strategist
Date Written: 17/10/2012
Year Published: 2012
Resource Type: Article
Unfortunately, the conversion to a sale does not happen as often as it should, because many advertisers are completely unaware of a simple concept called the 'landing page'.
Abstract: Toronto - 97% of Google's earned $37 Billion in 2011 was from advertising. Google's keyword-savvy Pay-per-click selling machine allows anyone to specify keywords, construct an ad, and specify how much they would pay for a click. Google then puts the ad on a web page that contains the keywords. When a user clicks, the advertiser pays, and Google benefits.
"The advertiser benefits as well," says Randall Craig, Web and Social Media Strategist, and author of the Online PR and Social Media series....
To read the full release go to http://www.sources.com/Releases/NR1762.htm
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