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Native advertising: What is it, and why now?
Call it a breakthrough or sellout, native advertising has ushered in a new era of customer-centric advertising defined by unlimited bandwidt

Gray, Steve
http://www.inma.org/blogs/disruptive-innovation/post.cfm/native-advertising-what-is-it-and-why-now

Publisher:  International Newspaper Marketing Association
Date Written:  14/07/2014
Year Published:  2014  
Resource Type:  Article

Native advertising is the act of placing ads in the middle of an article. It has become far more common these days. This article outlines why.

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