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Yoda fundraising for Luke Skywalker donors

Brooks, Jeff
http://www.futurefundraisingnow.com/future-fundraising/2012/11/yoda-fundraising-for-luke-skywalker-donors.html

Publisher:  Future Fundraising Now
Date Written:  26/11/2012
Year Published:  2012  
Resource Type:  Film/Video

Here's a wonderful TEDx talk by Nancy Duarte. It's about giving presentations, but you'll see how it applies to fundraising too. Early on, she makes a point that's so very important for presenters: You are not Luke Skywalker. You are Yoda.That is, you aren't the hero in the room. The people you're talking to are the heroes. You're the little wise-man who equips the hero to be a hero.

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