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Social Media for Academics

Rupp, Sharon
http://thetyee.ca/Mediacheck/2016/07/22/Social-Media-for-Academics/

Publisher:  The Tyee
Date Written:  22/07/2016
Year Published:  2016  
Resource Type:  Article

An introduction to Mark Carrigan’s how-to guide, Social Media for Academics, with its lessons on how to be aware of your audience.

Abstract:  -


Excerpt:

In short, there is no fast-and-easy way to learn how to use social media for professional purposes. It involves developing a very particular kind of good judgment that isn’t admired in every social circle – just the one in which you’re operating. Which is why I’m always so suspicious of digital consultants and their half-baked ideas for addressing the problems of organizations negotiating the online world.

...

He brings an academic’s questioning eye to subjects like social media “authenticity,” a concept that has been pushed by the anti-privacy lobbyists and the tech companies, particularly Facebook. They argue that there’s something wrong – “inauthentic” – about behaving differently in private than in public or withholding private information. A position that, not coincidentally, serves their data-collecting industry.

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