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Green by default - how a nudge and wink can save the planet

Sunstein, Cass R.
http://www.theecologist.org/green_green_living/2988091/green_by_default_how_a_nudge_and_wink_can_save_the_planet.html

Publisher:  Ecologist
Date Written:  27/09/2016
Year Published:  2016  
Resource Type:  Article

There's a simple way to induce us to make good environmental choices: make them the default setting. Whether it's selecting double sided photocopies or renewable electricity tariffs, defining easily-overridden 'green defaults' is by far the most efficacious means to influence consumer choices for the environment and the planet.

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