Pay to play: Facebook rolls out nightmare scenario for publishers on its network
Date Written: 24/10/2017
Year Published: 2017
Resource Type: Article
Proposed changes to the way Facebook handles posts from publishers and businesses may result in publishers having to pay Facebook to promote their stories so that people can see them.
Excerpt: Facebook is testing out a change to their network in six markets. As a result, posts from some publishers and businesses will be removed from the site's News Feed section. The change has caused a dramatic drop in referral traffic to news outlets.
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