'Pay to play': Facebook rolls out nightmare scenario for publishers on its network
Date Written: 24/10/2017
Year Published: 2017
Resource Type: Article
Facebook is testing out a change to their network in six markets. As a result, posts from some publishers and businesses will be removed from the site's News Feed section. The change has caused a dramatic drop in referral traffic to news outlets.
Some of the top Facebook pages in Slovakia lost as much as two-thirds to three-fourths of their reach due to the change, according to Facebook-owned analytics tool CrowdTangle.
Stories from publishers and businesses are being transferred from the main feed to the Explore Feed, while the main feed is reserved for posts from friends and family.
It may end up with publishers having to pay Facebook to promote their stories so that people can see them.
Facebook's News Feed VP Adam Mosseri wrote about the test, saying: "We currently have no plans to roll this test out further."
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