Apple and the Guardian: Partners in a Death Spiral
Publisher: Dissident Voice
Date Written: 20/01/2018
Year Published: 2018
Resource Type: Article
This report on Apple CEO Tim Cook's visit to a UK school to promote the company's new coding curriculum for schoolchildren could hardly be a better illustration of the way the Guardian newspaper serves as a key propagandist for aggressive global corporate capitalism, helping to create for it a façade of humanitarianism.
So how did Cook contribute to serving humanity at Apple as senior vice-president of worldwide operations? Here is the Guardian's extremely brief and bland summing up of his early career at Apple, the period that presumably proved him worthy of being Jobs' successor:
He closed factories and warehouses, replacing them with contract manufacturers in Asia. He also kept costs under control and secured long-term deals in soon-to-be-crucial parts for the company, including flash memory storage for the iPod Nano, iPhone and iPad, which locked out competitors.
If one pauses long enough to decode that passage and the Guardian gives every appearance of preferring you don't it reveals Cook (as one might expect of a successful CEO of a global corporation about to become the richest in the world) as a ruthless, cut-throat businessman, who turned large numbers of Apple's employees out on to the street and left many others in far worse conditions, working for "contractors".
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