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101 Ways To Market Your Books For Publishers and Authors

Kremer, John
Publisher:  Ad-Lib Publications, Fairfield IA USA, USA
Year Published:  1989   First Published:  1988
Pages:  448pp   ISBN:  0-912411-20-1
Library of Congress Number:  Z278.K72 1986   Dewey:  070.5
Resource Type:  Book

Advice for book publishers and authors about how to market their books.


Abstract:  While 101 Ways is written for publishers and authors, much of the information in it can be used by any organization which produces published or other resource materials for sale. Topics covered are ways of getting publicity, reaching schools and libraries effectively, designing promotional materials, and planning strategy. Enevenly written and organized, but contains plenty of useful ideas.

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