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1001 Ways to Market Your Books

Kremer, John
Publisher:  Ad-Lib Publications, Fairfield, USA
Year Published:  1988  
Pages:  447pp   Price:  $14.95   ISBN:  0-912411-20-1
Book Type:  Handbooks/Manuals

Library of Congress Number:  Z278.K72   Dewey:  070.5
Resource Type:  Book

Abstract:  Even in the world of non-profit organizations, it often seems as if marketing is one of the main priorities of many groups. And for many of us, that means trying to get the widest possible distribution for the printed and audio-visual materials we publish: magazines, books, videos, etc. 1001 Ways is intended for small publishers who market and distribute their own publications. Much of it consists of a large number of ideas for getting your resources out to the people they're intended for. There is also some intelligent general commentary on how to plan one's marketing properly. This would be a useful resource for organizations which produce and distribute resource materials of any kind.


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