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Magazine Readership
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  1. Have new social media made 'traditional' media obsolete?
    Resource Type: Article
    Published: 2009
    New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
  2. Mass Culture
    The Popular Arts in America

    Resource Type: Book
    Published: 1957
  3. Millennials love reading digital magazines on their smartphones
    Resource Type: Unclassified
    Published: 2014
    Data collected on digital magazine reading habits of those aged 18-34 is provided.
  4. The Monthly Epic
    A History of Canadian Magazines

    Resource Type: Book
    Published: 1989
  5. Total recall: Print and digital magazine ads equally memorable
    Resource Type: Article
    Published: 2014
    Ads in print and online versions of magazines are enjoyed equally between formats. Also ability to remember the ads is equal in both formats.


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