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Media Strategy
AlterLinks Topic Index

  1. Communication for and Against Democracy
    Resource Type: Book
    Published: 1989
    This anthology explores the circumstances in which communication serves at times as an instrument of repression and domination, and at others as a support for human emancipation.
  2. Connexions
    Volume 11, Number 1 - Spring 1987 - A Digest of Resources and Groups for Social Change

    Resource Type: Serial Publication (Periodical)
    Published: 1987
  3. Connexions
    Volume 11, Number 2 - Winter 1988 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1988
  4. Connexions Digest
    Issue 51 - May 1990 - A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1990
  5. Corbyn and confronting media power
    Resource Type: Article
    Published: 2015
    Corbyn may be right not to respect a media establishment that has shown little signs of respecting him but he urgently needs a strategy with which to confront it.
  6. Effective Media Relations
    Resource Type: Article
    Published: 2006
    Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
  7. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself

    Resource Type: Book
    Published: 1990
    A hands-on, practical book that gets down to the details of doing promotion.
  8. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  9. How the System Got Trumped: Cambridge Analytica's Electoral Psyops Campaign
    Resource Type: Article
    Published: 2018
    Available from Cinema Libre Studios, "Trumping Democracy" provides the key to understanding how we have ended up with the most unpopular president in history.
  10. How to promote your expertise with news releases, articles, and FAQs
    Sources News Release

    Resource Type: Article
    Published: 2010
    Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
  11. Publicity and the Canadian State
    Resource Type: Book
    Published: 2014
    A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
  12. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  13. Sources media training
    Resource Type: Article
    Published: 2009
    Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
  14. Subliminal Seduction
    Resource Type: Book
    Published: 1974
  15. Sultans of Sleaze
    Public Relations and the Media

    Resource Type: Book
    Published: 1989
    Reveals the extent to which we have been deceived by public relations firms on behalf of their unscrupulous clients -- the corporations and governments that control our society.
  16. When Hate Groups Come to Town
    A Handbook of Model Community Responses

    Resource Type: Article
    Published: 1986
    A handbook for dealing with hate groups in communities across North America, dealing with the nature of such groups and how they work and how communities can band together to combat them.


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