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AlterLinks Topic Index

  1. Adblockers and Innovative Ad Companies are Working Together to Build a More Privacy-Friendly Web
    Resource Type: Article
    Published: 2015
    Eckersley and Toner talk more about the coalition between tracker and ad-blocker companies that will respect a 'Do Not Track' policy.
  2. Advertising is a poison that demeans even love – and we're hooked on it
    Resource Type: Article
    Published: 2011
    We are subjected to ever more pervasive messages to consume, encouraging dissatisfaction. Yet this column depends on it.
  3. Advertising on the Internet
    Resource Type: Book
    Published: 1999
    Zeff and Aronson cover the issues, trends and technologies relating to the biggest revolution in advertising since television.
  4. Advertising Standards Canada (ASC)
    Media Profile in Sources

    Resource Type: Organization
  5. Advertising the American Dream
    Resource Type: Book
    Published: 1985
  6. Advertising Topic Index in Sources Directory of Experts
    Spokespersons, Experts, and Resources

    Resource Type: Website
    A subject guide to experts and spokespersons on topics related to advertising in the Sources directory for the media.
  7. Between the Lines
    How to Detect Bias and Propaganda in the News and Everyday Life

    Resource Type: Book
    Published: 1981
    An exploration of medthods of "dec-doing" our daily newspapers and radio/TV news. Examines our predominant sources of information (mass media) and indicates the existence of many alternative sources of informaiton.
  8. Black Ops Advertising
    Native Ads, Content Marketing, and the Covert World of the Digital Sell

    Resource Type: Book
    Published: 2016
    Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising -- all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers "engage" with us so that we share, share, SHARE -- the ultimate subtle sell.
  9. Brock University
    Media Profile in Sources

    Resource Type: Organization
  10. The Canadian Public Relations Society, Inc.
    Media Profile in Sources

    Resource Type: Organization
  11. Centennial College
    Media Profile in Sources

    Resource Type: Organization
  12. Connexions
    Volume 5, Number 5 - January 1981 - Militarism/Militarisme

    Resource Type: Serial Publication (Periodical)
    Published: 1981
  13. Connexions
    Volume 9, Number 2 - Summer 1984 - Rights and Liberties - A Digest of Resources & Groups for Social

    Resource Type: Serial Publication (Periodical)
    Published: 1984
  14. Connexions Digest
    Issue 53 - January 1991- A Social Change Sourcebook

    Resource Type: Serial Publication (Periodical)
    Published: 1991
  15. Culture Inc.
    The Corporate Takeover of Public Expression

    Resource Type: Book
    Published: 1989
    Schiller defends democratic expression and free access to information while demonstrating the ways in which public expression, public space, and public access to information are becoming increasingly limited and controlled.
  16. Democracy's Oxygen
    How Corporations Control the News

    Resource Type: Book
    Published: 1997
    Winter shows that far from providing "democracy's oxygen," the news media legitimize a fundamentally undemocratic system. Instead of keeping the public informated, news organizations manufacture public consent for policies which favour the corporate elite.
  17. Does this ad actually encourage rape?
    Resource Type: Article
    Published: 1998
    Campus groups pull overly sensational rape crisis centre ads.
  18. 100 Wörter des Jahrhunderts
    Resource Type: Book
    Published: 1999
  19. The Encyclopedia of Censorship
    Resource Type: Book
    Published: 1992
    This Encyclopedia concentrates primarily on the United States and the United Kingdom, but it also covers events in Western and Eastern Europe and in parts of the Third World. The Encyclopedia is an accessible and wide-ranging sourcebook on censorship topics.
  20. Expose Yourself
    Using the Power of Public Relations to Promote Your Business and Yourself

    Resource Type: Book
    Published: 1990
    A hands-on, practical book that gets down to the details of doing promotion.
  21. False Promises
    The Shaping of American Working Class Consciousness

    Resource Type: Book
    Published: 1973
  22. Don Fenton
    Media Profile in Sources

    Resource Type: Organization
  23. Food for Thought Symposium Attracts World Renowned Experts
    Sources News Release

    Resource Type: Article
    Published: 2009
    alPHa Promoting Child Health by Advocating A Ban on Commercial Advertising of Food and Beverages Targeted to Children. Positive Benefits of Physical Activity Highlighted at Launch of 2009 Great Waterfront Trail Adventure.
  24. Frame by Frame
    Resource Type: Book
    Published: 1991
    Frame by Frame is a direct marketing resource that lists individuals and organizations in the advertising industry.
  25. Frequently Asked Questions about Sources
    Resource Type: Article
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
  26. From Politics to Profit
    The Commercialization of Canadian Daily Newspapers, 1890-1920

    Resource Type: Book
    Published: 1997
    Analyzes the transformation of Canadian newspapers that occurred between 1890 and 1920 when daily newspapers slowly changed from political mouthpieces to a marketable industry.
  27. Getting Started on Social Analysis in Canada
    Third Edition

    Resource Type: Book
    Published: 1988
    See also CX2933.
  28. Getting your story into the media
    Resource Type: Article
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  29. Google Advertising Programs
    Resource Type: Article
    Information about Google AdWords and Google AdSense.
  30. Google Disables All Ads on Antiwar.com (Updated)
    Resource Type: Article
    Published: 2015
  31. A Guide to the Photographic Identification of Individual Whales Based on Natural & Acquired Markings
    Resource Type: Book
    Published: 1990
  32. Helping you reach the media
    How Sources can help you get more and better media coverage

    Resource Type: Article
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
  33. The Hidden Persuaders
    Resource Type: Book
    Published: 1957
    What makes you buy, believe, even vote, the way you do? This book answers hundreds of eye-opening questions with facts that show how advertising men are using our hidden urges and frustrations to sell every-thing from gasoline to politicians.
  34. A History of News
    From the Drum to the Satellite

    Resource Type: Book
    Published: 1988
  35. In the Corporate Interest
    The YNN Experience in Canadian Schools

    Resource Type: Book
    Published: 2000
  36. In The News
    The Practice of Media Relations in Canada

    Resource Type: Book
    Published: 2002
    Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
  37. In the News
    The Practice of Media Relations in Canada - 2nd Edition

    Resource Type: Book
    Published: 2008
    An introduction of media relations in Canada, from both a practical and philosophical approach.
  38. Inventing Reality
    The Politics of News Media

    Resource Type: Book
    Published: 1993
    Parenti sets out to demonstrate how the news media distort important aspects of social and political life and why they do.
  39. Journalism: Truth or Dare?
    Resource Type: Book
    Published: 2003
    Ian Hargreaves discusses the history, development, future and ethics of journalism and describes journalists' relationship with the public. He focuses on the increase in journalism's influence and the criticism thrown at journalism today by all sectors of society.
  40. The Language of Layout
    Resource Type: Book
    Published: 1978
  41. Life, Money & Illusion
    Living on Earth as if We Want to Stay

    Resource Type: Book
    Published: 2006
    The failure to reduce green house gas emissions, the success of efforts to curb ozone depletion, causes related to prosperity and social justice are just some the topics covered. By using the example of Kerela, India, Nickerson shows how a society by working together can become car-free, religious and bigotry free, have a high level of health care and literacy and be able to sustain itself on a fraction of the money on which we depend.
  42. Made in America
    An Informal History of the English Language in the United States

    Resource Type: Book
    Published: 1994
    A history of American English.
  43. Manufacturing Consent
    The Political Economy of the Mass Media

    Resource Type: Book
    Published: 1988
    Contrary to the usual image of the press and cantankerous, obstinate, and ubiquitious in its search for truth, Herman and Chomsky depict how an underlying elite consensus largely structures all facets of the news. They analyze how issues are framed and topics chosen, and the way in which the marketplace and the economics of publishing significantly shape the news.
  44. Marin Media Group
    Media Profile in Sources

    Resource Type: Organization
  45. Media and Minorities
    Representing Diversity in a Multicultral Canada

    Resource Type: Book
    Published: 2001
    An examination of the politics of media minority relations in a multicultural Canada.
  46. Media obsession over young voters' apathy reflect neediness and self-absorption that make teenagers such exhausting company
    Resource Type: Article
    Published: 2006
    Coverage of voter apathy among teens reveals the Canadian media's advertiser driven content and desire to gain circulation in a desirable age bracket rather than a sincere desire to affect change and involve youth in the democratic process.
  47. The Missing News
    Filters and Blind Spots in Canada's Press

    Resource Type: Book
    Published: 2000
    Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news is printed or aired, which letters will be published, or who will be accorded credibility?
  48. More than You Ever Wanted to Know about Mail Order Advertising
    Resource Type: Book
    Published: 1983
  49. The Movement and the Sixties
    Resource Type: Book
    Published: 1995
    Drawing on interviews, manuscripts, and archives, Anderson reveals how one event built upon another and exploed into the kaleidoscope of activism in the United States by the early 1970s. Civil rights, student power, and the crusade against the Vietnam War composed the first wave of the movement, and during after after the rip tides of 1968, the movement changed and expanded, flowing into new currents of counterculture, minority empowerment, and women's liberation.
  50. Oh, What a Blow That Phantom Gave Me!
    Resource Type: Book
    Published: 1973
    How media have taken over our lives.
  51. Private Profits vs Public Policy
    The Pharmaceutical Industry and the Canadian State

    Resource Type: Book
    Published: 2016
    According to Joel Lexchin, "Given the central role that medicines play in keeping us healthy, it is essential that we understand the policy environment that governs drug development, from the initial basic research to the sale of the manufactured produces to the patients that use them."
  52. Promotion
    Advertising, Publicity, Personal Selling, Sales Promotion

    Resource Type: Book
    Published: 1977
  53. Publicity and the Canadian State
    Resource Type: Book
    Published: 2014
    A collection examining the state's relationship with public practices and the "permanent campaign," the constant search for politicians and their strategists for popular consent.
  54. Rebel Sell
    Why the Culture Can't be Jammed

    Resource Type: Book
    Published: 2004
    Released in the U.S. under the title Nation of Rebels: Why Counterculture Became Consumer Culture, the book is a critique of the underlying theory of counterculture Heath and Potter note that the capitalist system thrives not on conformity -- as so many 'culture jammers' believe -- but rather on individualism and a quest for distinction.
  55. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
    Media Profile in Sources

    Resource Type: Organization
  56. Sold on Language
    Resource Type: Book
    Published: 2010
    An inquiry into the language of advertising.
  57. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  58. Spinwars
    Politics and New Media

    Resource Type: Book
    Published: 1999
    An examination of media manipulation in late 20th Century North American politics.
  59. Subliminal Seduction
    Resource Type: Book
    Published: 1974
  60. A Technique for Producing Ideas
    Resource Type: Book
    Published: 2003
    For advertising copywriters and other writers.
  61. A Technique for Producing Ideas
    Resource Type: Book
  62. The 10 Dumbest, Most Offensive Political Ads in Recent Memory
    Resource Type: Article
    Published: 2011
    Not a single election cycle goes by without some attempt to use fear of the "other" to win votes. Sadly, the results are sometimes successful.
  63. Understanding Media
    The Extensions of Man

    Resource Type: Book
    Published: 1964
    McLuhan says that the means by which people communicate determine their thoughts and actions.
  64. Unreliable Sources
    A Guide to Detecting Bias in the New Media

    Resource Type: Book
    Published: 1992
    Lee and Solomon argue that American news media censor actual current events. The reason being is that there is pressure from the Government and Corporations. The public must challenge the facts of both electronic and print media.
  65. Which Ad Pulled Best?
    40 Case Histories on How to Write and Design Ads That Work

    Resource Type: Book
    Published: 2003
  66. Why a Future Ride in a Self-Driving Car Could Be a Trip to Advertising Hell
    Resource Type: Article
    Published: 2015
    There's nothing marketers love more than a captive audience. And people don't get any more captive than when they're sitting in a car. That's a powerful motivation for companies developing automated cars, beyond the technical innovation that has made such a vision possible.
  67. Wilfrid Laurier University
    Media Profile in Sources

    Resource Type: Organization
  68. Will Full Encryption Sideline Google's Targeted Ads?
    Resource Type: Article
    Published: 2014
    Mining personal data to deliver targeted ads is the lifeblood of Google’s business—and of many other online firms. But what if that data dries up at the source?
  69. Yesterday's News
    Why Canada's Daily Newspapers are Failing Us

    Resource Type: Book
    Published: 1998
    Illuminates the decline of print journalism, suggests reasons for this decline and proposes solutions to reverse this downward trend.
  70. You Are Not a Gadget
    A Manifesto

    Resource Type: Book
    Published: 2010
    The internet has spawned a hive mentality, where the crowd takes precedence over the individual.

Experts on Advertising in the Sources Directory

  1. Simon Fraser University

Sources-journalists use the sources website to find you


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