Getting your story into the media Resource Type: Article Published: 2009 Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative. For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.