Home Title Index Topic Index Sources Directory News Releases Sources Calendar RSS Sources Select News RSS Feed

Advertising & Public Relations/Environment
AlterLinks Topic Index

  1. Corporate money preventing all-out campaign to stop global warming
    Resource Type: Article
    Published: 2013
    Highly-regarded former Toronto Mayor David Miller says he is "very excited" about becoming the new President and CEO of the World Wildlife Fund-Canada in September. But there are questions about whether the WWF is effective in its work and, moreover, why the WWF and other members of the global environmental movement have made such little progress combatting the most serious threat to earth - climate change.
  2. Edelman's TransCanada Astroturf Documents Expose Oil Industry's Broad Attack on Public Interest
    Resource Type: Article
    Published: 2014
    The Edelman strategy documents and work proposals outline a "grassroots advocacy" campaign plan to build support for TransCanada's Energy East pipeline as well as to undermine public opposition to oil and pipelines generally. Documents obtained by Greenpeace detail a desperate astroturf PR strategy designed by Edelman for TransCanada to win public support for its Energy East tar sands export pipeline. TransCanada has failed for years to win approval of the controversial border-crossing Keystone XL pipeline, so apparently the company has decided to "win ugly or lose pretty" with an aggressive public relations attack on its opponents.
  3. Former NDP Comms Director Key Strategist on Edelman Energy East Astroturf Strategy
    Resource Type: Article
    Published: 2014
    TransCanada has bought some unlikely support for the company’s public relations astroturf offensive aimed at winning support for the Energy East pipeline.
  4. Fracking Firm Encourages Industry to Imitate Taco Bell's Twitter Strategy
    Resource Type: Article
    Published: 2015
    Oil and gas companies are steadily increasing their footprint on social media, hiring specialized public relations firms and developing "visual shorthand" infographics that can be shared easily on Facebook and Twitter.
  5. Getting your story into the media
    Resource Type: Article
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
  6. How Big Oil Plans to Win Ugly in New York
    Leaked Transcript from PR Maven Shows Energy Companies will be Told to Make the Fight Against Fracking Opponents Personal

    Resource Type: Article
    Published: 2014
    A PR firm well known for its hardball tactics in defense of Big Tobacco will deliver the keynote address at tonight’s Independent Oil and Gas Association conference.
  7. How Sources magnifies your Internet visibility
    Resource Type: Article
    Published: 2009
    How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
  8. How the People's Climate March Became a Corporate PR Campaign
    Resource Type: Article
    Published: 2014
    I've never been to a protest march that advertised in the New York City subway. That spent $220,000 on posters inviting Wall Street bankers to join a march to save the planet, according to one source. That claims you can change world history in an afternoon after walking the dog and eating brunch.
  9. Like a Dull Knife: The People's Climate "Farce"
    Resource Type: Article
    Published: 2014
    Even in a top-down format, one hopes the upcoming march could draw much-needed attention to the climate movement.
  10. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
  11. TransCanada hires controversial PR firm to derail opposition to Energy East pipeline
    Resource Type: Article
    Published: 2014
    There are now multiple news articles that report Calgary-based TransCanada hired the controversial public relations firm Edelman in an attempt to derail growing public opposition to its proposed 1.1 million barrels per day Energy East tar sands pipeline.

Sources-journalists use the sources website to find you


AlterLinks


© 2016. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher. The content may not be resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.