- Acadia University
Media Profile in Sources
Resource Type: Organization
- Commuto Inc.
Media Profile in Sources
Resource Type: Organization
- Eluta.ca
Media Profile in Sources
Resource Type: Organization
- Frequently Asked Questions about Sources
Resource Type: Article
Published: 2009
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
- Get the Internet working for you
Develop an online strategy
Resource Type: Article
Published: 1997
A Web site works best when it is integrated into a co-ordinated communications strategy.
- Get the Internet working for you
Resource Type: Article
Published: 1997
A Web site works best when it is integrated into a co-ordinated communications strategy.
- Getting your story into the media
Resource Type: Article
Published: 2009
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
- Going for Gold
A Complete Marketing Strategy for Speakers
Resource Type: Book
Published: 2000
- Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
Resource Type: Book
Published: 2007
Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
- Have new social media made 'traditional' media obsolete?
Resource Type: Article
Published: 2009
New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
- Helping you reach the media
How Sources can help you get more and better media coverage
Resource Type: Article
Published: 2009
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- HitGrab Inc.
Media Profile in Sources
Resource Type: Organization
- How Sources magnifies your Internet visibility
Resource Type: Article
Published: 2009
How the high Internet ranking of the Sources Web site helps magnify the public profile of organizations and companies who are listed in Sources.
- Valerie Jones, M.B.A., Speaker, Social Networking, E-Commerce Expert, GrandandToyEmpower.com
Media Profile in Sources
Resource Type: Organization
- Low-Budget Online Marketing for Small Business
Resource Type: Book
Published: 2005
- Marketing Internships - Toronto
Sources News Release
Resource Type: Article
Published: 2009
Sources offers a four- to six-month unpaid marketing internships in Toronto. Tasks may include web-based marketing, social networking, identifying and contacting prospective clients, web page design, phone surveys, helping to produce newsletters.
- Marketing on the Internet
Multimedia Strategies for the World Wide Web
Resource Type: Book
Published: 1995
- The Online Copywriter's Handbook
Resource Type: Book
Published: 2002
Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications.
- Our business is helping you to promote your business
Business promotion
Resource Type: Article
Published: 2009
Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
- Search Engine Optimization
An Hour a Day
Resource Type: Book
Published: 2006
A primer on search engine optimization.
- Search Engine Optimization
Resource Type: Book
Published: 2006
Whether your website depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more.
Available on the Sources Intranet via MarketingHelp.
Filename: SearchEngineOptimization-O'Reilly-2006-chm
- Search Engine Optimization for Dummies
2nd Edition
Resource Type: Book
Published: 2006
An introduction to search engine optimization.
- Search Engine Visibility
Resource Type: Book
Published: 2003
Designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites.
Available on the Sources Intranet via MarketingHelp.
Filename: SearchEngineVisibility-NewRiders-2003.chm
- Selling Online
How to Become a Successful E-Commerce Merchant in Canada
Resource Type: Book
Published: 1999
- Social Networking and the Death of the Internet
How Do You "Like" That?
Resource Type: Article
Published: 2013
Social Networking is, by its nature, a capture environment. The companies that offer the services, particularly Facebook, host your site and control all the information on it. Facebook — a group of linked pages on a giant website — is constraining and not very powerful. In order to use it, you have to use it the way they want you to and that’s not a whole lot of “using”. But there is a comfort in having one’s options limited, being able to use something without learning anything about it or making many choices about how you use it. That alluring convenience is a poisoned apple, however.
- Sources gives you powerful tools to help you stand out from the crowd
Resource Type: Article
Published: 2009
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- The Sources HotLink
Resource Type: Website
Published: 2009
A website and newsletter dealing with media relations strategies.
- Sources welcomes Commuto Inc.
Sources News Release
Resource Type: Article
Published: 2008
Commuto is an online social bartering network where members trade in person with other members in their cities, schools, workplaces or any other communities they create.
- Sources welcomes Eluta.ca
Sources News Release
Resource Type: Article
Published: 2009
Eluta.ca is a search engine for full-time jobs from direct Canadian employers.
- Sources welcomes Valerie Jones
Sources News Release
Resource Type: Article
Published: 2009
Sources welcomes a new member: Valerie Jones, M.B.A., Speaker, Social Networking, E-Commerce Expert, GrandandToyEmpower.com.
- Use Internet as public relations tool
Resource Type: Article
Published: 1999
Establish an online presence to complement your other PR tools.
- You selling to me?
Resource Type: Article
Published: 2013
Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media.
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