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Positive Media Relations: Experts and Sources
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Sources Experts & Spokespersons

News Releases

Publicity 101 for Colleges
2009-05-02
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons

Sources Select Resources

Effective Media Relations
Article
2006
Sources
Media relations is human relations. Journalism is about telling compelling stories about people and their lives.
Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
Sources
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
Getting your story into the media
Article
2009
Sources
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people w...
Helping you reach the media
How Sources can help you get more and better media coverage
Article
2009
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Publicity 101 for Colleges
Sources News Release
Article
2009
Sources
Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources gives you powerful tools to help you stand out from the crowd
Article
2009
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...
Sources media training
Article
2009
Sources
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media et...

Sources Bookshelf

Expose Yourself!
Diemer, Ulli (ed.)
Article
2006
A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.


Sources is an online portal and directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
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