Look Before You Leap
Market Research Made Easy
Doman, Don; Doman, Margaret; Dennison, Dell Publisher: Self-Counsel Press
Year Published: 1993
Price: $12.95
Resource Type: Book
Abstract: This work shows step by step how a company should conduct a simple yet effective market study to know who its customers are (or will be), and make wise decisions about pricing, location, packaging, and advertising.
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