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| Chomsky for BeginnersCogswell, David; Gordon, PaulPublisher:  Writers and Readers Ltd. Year Published:  1996
 Pages:  154pp   Price:  $15.95   ISBN:  0-86316-233-9
 Resource Type:  Book
 
 An introduction to the life and works of Noam Chomsky.
 
 Abstract:  Chomsky for Beginners is an introduction to the life and works of Noam Chomsky. Cogswell suggests that despite the importance of Chomsky's ideas, they are not widely publicized precisely because of his harsh criticism of the media. Consequently, the book invites those yet unfamiliar with Chomsky to explore his ideas further. Written in a casual tone and extensively littered with cartoons, the book acquaints the reader to Chomsky's career up to the mid-90s.
 
 First, Cogswell presents Chomsky's life through a short biography. He covers Chomsky's unconventional educational background, Jewish cultural influences and political activism. In addition, Cogswell relates Chomsky's ideas to several preceding thinkers, such as Wilhelm von Humboldt, Karl Marx and George Orwell.
 
 Cogswell then introduces Chomsky's breakthrough work in linguistics. Chomsky proposes that humans are unique in that they share universal grammar. Contrary to behaviourists, who believe humans are blank slates, Chomsky believes human grammar must be innate as the subtle rules of grammar are too complex to be learnt through experience alone.
 
 Finally, Cogswell devotes the rest of the book to Chomsky's work on the media and politics. Chomsky believes that although democracy requires freedom of press, media content is actually being determined by those who own the mass media. Here, Chomsky's propaganda model from Manufacturing Consent is explained. There are five news filters used by those in power to shape public opinion. Media propaganda hides the strength of corporate interests over the American government; both domestically in the form of corporate subsidies, and overseas through the support of dictatorships.
 
 Cogswell concludes Chomsky's for Beginners with a call of personal responsibility for our actions. He stresses the importance of critically thinking about the assumptions presented to us by the media. An interview with Chomsky conducted by Cogswell in 1993 completes the book.
 
 [Abstract by Jared Ong]
 
 
 
 Table of Contents
 
 Introduction
 "Noam WHO?"
 Why haven't you heard of "the most important intellectual alive"?
 Chomsky's two careers
 
 The File on Chomsky: A Biographical Sketch
 Growing up during the Depression
 His uncle's Kiosk in New York
 College drop out
 On a kibbutz in Israel
 Speaking out against Vietnam
 
 The Shoulders of Giants: Antecedents to the Thinking of Chomsky
 Plato
 Rene Descartes
 Jean Jacques Rousseau
 Whihelm von Humboldt
 Karl Marx
 George Orwell
 The anarchist tradition
 Zellig Harris
 A note to the Reader
 
 LINGUISTICS
 What is linguistics?
 The evolution of Linguistics
 Linguistics as a science
 Universal generative grammar
 Evidence that generative grammar is innate
 Is grammar learnable?
 The infinite variety of language
 What is the nature of the original state?
 Chomsky on Skinner and Behaviorism
 
 Noam Chomsky and the MEDIA: Can You Believe What You See and Hear?
 Necessary Illusions: The science of propaganda
 What is the function of the Media in a Democratic Society?
 Engineering consent
 Walter Lippman
 Reinhold Neibuhr
 Recap of Chomsky's view
 The Targets of Propaganda
 The Threat of Democracy
 How does "ownership determine content"?- The Propaganda Model
 Filter #1: MONEY - "The Media of Influence"
 Filter #2: ADVERTISING - How does that distort the news?
 Filter #3: "EXPERTS" - Who do they work for 
 and why do the same ones keep popping up?
 Filter #4: "FLAK" - Who writes all those letters-to-the-Editor?
 Filter #5: ANTI-COMMUNISM - Creating a Bogeyman
 Concision: How "sound bites" are used to kill opposing viewpoints
 Keeping the herd in line
 Don't take Chomsky's word for it - check it out yourself
 What are they hiding?
 
 Chomsky on POLITICS
 Chomsky's first hand experience with the Censor
 Why doesn't the news compute?
 The myth of the Classless Society
 The myth of the Free Market system
 Welfare for the Rich - How it works
 Uncle Newt's double standard
 "National Defense is a sick joke."
 Colonialism, then and now
 Foreign Policy: Friendly Dictators and Client States
 The real New World Order - how it started
 The real objective of the New World Order
 "Corporate interests"/"American interests"
 History - One or two things they forgot to tell you
 Coming home to roost
 
 Chomsky on Fighting Back: What Can One Person Do?
 Taking Responsibility - What can one person do?
 Intellectual self-defense
 Knewledge and information
 
 Interview with Noam Chomsky
 
 Index
 
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