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Understanding Media The Extensions of Man
McLuhan, Marshall Publisher: Mentor, Toronto, Canada Year Published: 1964 Pages: 318pp Price: $4.95 ISBN: 0-451-62496-3 Resource Type: Book
McLuhan says that the means by which people communicate determine their thoughts and actions.
Abstract: -
Table of Contents
Part I
Introduction to the Second Edition
1 The Medium Is the Message 2 Media Hot and Cold 3 Reversal of the Overheated Medium 4 The Gadget Lover: Narcissus as Narcosis 5 Hybrid Energy: Les liaisons Dangereuses 6 Media as Translators 7 Challenge and Collapse: The Nemesis of Creativity
Part II
8 The Spoken Word: Flower of Evil? 9 The Written Word: An Eye for an Ear 10 Roads and Paper Routes 11 Number: Profile of the Crowd 12 Clothing: Our Extended Skin 13 Housing: New Look and New Outlook 14 Money: The Poor Man's Credit Card 15 Clocks: The Scent of Time 16 The Print: How to Dig It 17 Comics: Mad Vestibule to TV 18 The Printed Word: Architect of Nationalism 19 Wheel, Bicycle, and Airplane 20 The Photograph: The Brothel-without-Walls 21 Press: Government by News Leak 22 Motorcar: The Mechanical Bride 23 Ads: Keeping Upset with the Joneses 24 Games: The Extensions of Man 25 Telegraph: The Social Hormone 26 The Typewriter: Into the Age of the Iron Whim 27 The Telephone: Sounding Brass or Tinkling Symbol? 28 The Phonograph: The Toy That Shrank the National Chest 29 Movies: The Reel World 30 Radio: The Tribal Drum 31 Television: The Timid Cast 32 Weapons: War of the Icons 33 Automation: Learning a Living
Further Reading for Media Study
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