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How many spokespersons?
Rothstein, Al http://www.sources.com/SSR/Docs/HL0914-HowManySpokespersons.htm
Publisher: Sources, Toronto, Canada
Year Published: 1998
Resource Type: Article
Speaking with one voice means your spokespersons should deliver the same message. It does not mean use only one spokesperson. If the news media representative knows your experts are available and reliable, you are more likely to be called and more importantly, to be believed.
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