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Easily Led A History of Propaganda
Thomson, Oliver Publisher: Sutton Publishing, United Kingdom Year Published: 1999 Pages: 360pp ISBN: 0-7509-1965-5 Resource Type: Book
From Ancient Sumer to modern Poland, Thomson traces the use of propaganda and its influence on human events.
Abstract: "The plain truth will influence half a score of men at the most in a nation while mysteries will lead millions by the nose."
So is quoted Henry St John, Lord Bolingbroke, in Oliver Thomson's impressive overview of perhaps the third oldest profession, the propagandist. From Ancient Sumer to modern Poland, Thomson traces the use of propaganda and its influence on human events. Thomson defines the art of manipulation to include not only the newspaper coverage, polemical tracts and cartoons the modern viewer is familiar with, but also looks at architectural, rhythmic and poetic means of swaying the emotions and the intellect.
Thomson's attempt to profile the history of propaganda is not an unqualified success. Perhaps the task is more than a 300 page book is capable of. There are frequent moments when the reader feels hurried through room after room of an enormous museum with little time to study the individual exhibits. Easily Led is at its most successful when Thomson illustrates the role of propaganda in a particular historical moment. The marshalling of forces to sway public opinion during Julius Caesar's infamous affair with the Egyptian queen Cleopatra is a notable example. Here the picture is painted of the emotions surrounding a specific public spectacle, the geopolitical ramifications of it, and the methods used, or abused, by polemicists on all sides.
Table of Contents
Preface
Part One: Analysis 1. Introduction: Defining Where Propaganda Begins and Ends 2. How Do We Know It Works? The Evidence 3. What Was It All For? Analysis by Objectives 4. Tentacles: The Range of Media Used 5. Tricks of the Trade (1): Heart Rather than Head 6. Tricks of the Trade (2): Devices Used to Achieve Effect 7. Tricks of the Trade (3): The Uses of Fantasy and Fable 8. The Dangers of Not Going Far Enough 9. The Dangers of Going Too Far 10. How Often Did It Work? Response Analysis
Part Two: History 11. Introduction 12. Early Civilizations 13. Classical Period 14. Christian Era 15. Dark Ages 16. Early Middle Ages 17. Later Middle Ages 18. Renaissance 19. Reformation 20. Civil Wars 21. Age of Absolutism 22. Revolutions 23. Empire and Nationalism 24. Pressure Groups and Party Politics 25. More Empire Builders 26. Age of Missionaries 27. First World War and Revolution 28. Dictators 29. Democratic Propaganda 30. Decolonization and the Cold War 31. Drift to Left and Right 32. Propaganda and the Fall of Communism 33. The Decade of Spin
Epilogue Bibliography Index
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