| Public Relations Strategy a Valuable Fundraising ToolLaVigne, Mark; Hetherington, Lesliehttp://www.sources.com/SSR/Docs/HL2301-PublicRelationsStrategy.htm 
 Publisher:  Sources, Toronto, Canada
 Year Published:  2002
 Resource Type:  Article
 
 A case study of using public relations to enhance a charity's fundraising activities.
 
 
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