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Have new social media made 'traditional' media obsolete?

http://www.sources.com/SSR/Docs/HLCA0016-NewPlusOld.htm

Publisher:  Sources HotLink
Date Written:  12/05/2009
Year Published:  2009  
Resource Type:  Article

New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.

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