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Video News Releases
Carney, William Wray http://www.sources.com/SSR/Docs/HL2603-VideoNewsReleases.htm
Publisher: Sources, Toronto, Canada
Year Published: 2003
Resource Type: Article
Video News Releases (VNRs) are just that: broadcast-quality videos intended for release to television stations. They typically contain a "story" in television format, complete with reporter, just as a news release imitates a news story.
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