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What is Public Relations?
LaVigne, Mark http://www.sources.com/SSR/Docs/HL2701-WhatIsPublicRelations.htm
Publisher: Sources, Toronto, Canada
Year Published: 2003
Resource Type: Article
PR should be the guardian of an organization's brand, and that concept of brand is not just reserved for a private sector, product-oriented company. The concept of brand, what an organization is, what is it about, what it wants to say, is the organization's being, and PR is often its protector.
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