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The Right Frame of Mind
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA0011-SiskindFrameofMind.htm
Publisher: Sources HotLink, Canada
Year Published: 2009
Resource Type: Article
The quandary at a trade show is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host.
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