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Can You Make Your Point Relevant?
Wade, P.J. http://www.sources.com/SSR/Docs/HLCA0012-PJWadeMakeYourPoint.htm
Publisher: Sources HotLink, Canada
Year Published: 2009
Resource Type: Article
When speaking to the media, the point is, "Can you frame your response cleverly, concisely and memorably in language and context that is extremely relevant to the audience that particular media outlet or journalist is intent on impressing?
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