The Intangible Benefits of Media Training
LaVigne, Mark http://www.sources.com/SSR/Docs/HL2203-IntangibleBenefits.htm
Publisher: Sources, Toronto, Canada
Year Published: 2002
Resource Type: Article
One of the greatest frustrations of media relations specialists, and news media, is the slow response to interview or information requests. Many times I've noticed that executives don't understand the rapid timelines that the news media operate under - they don't understand how quickly something ceases to be "news" or how quickly the media may lose interest in a proactive media relations venture.
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