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Online Surveys Pay Off For Snack Marketer and Hard-Hit Charities
Sources News Release
http://www.sources.com/Releases/NR714.htm
Publisher: Snack Alliance Inc.
Date Written: 09/01/2010
Year Published: 2010
Resource Type: Article
Popular Snack Maker Finds Creative Way to Improve Product Development and Fund Charities
Abstract: Forget the two-way mirrors, hiring a moderator and paying respondents to huddle around a boardroom table to answer questions about product names or package designs. Some firms are embracing new ways to test their marketing concepts with consumers and donating the traditional remuneration to help todays cash-strapped charities.
One company to find a creative way to engage online consumers in product development is Snack Alliance, the maker of riceworks Gourmet Brown Rice Crisps. The riceworks...
To read the full release go to http://www.sources.com/Releases/NR714.htm
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