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Upstart Succeeds in Same Marketing Arena as Pepsi, JPMorgan Chase, Amex-NBC
Sources News Release
http://www.sources.com/Releases/NR801.htm
Publisher: Snack Alliance Inc.
Date Written: 07/04/2010
Year Published: 2010
Resource Type: Article
riceworks Competes with Marketing Heavyweights In Developing Charity Contest Using Crowdsourcing and Social Media Marketing Tactics
Abstract: When it comes to promoting not-for-profit causes and ideas that can change the world, not all companies have the mega marketing clout of the Pepsi Refresh Project, or the big-name recognition of the JPMorgan Chase $5-Million Charity Giveaway or American-Express-NBC "Shine-A-Light" campaign.
But with its "Show Us Your Goodness" charity contest, a feisty upstart snack-food maker is proving it too can play just as nimble in the marketing arena as the big guys by effectively using crowd-sourcing...
To read the full release go to http://www.sources.com/Releases/NR801.htm
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