Apple's Brilliant Application of Timeless Military Strategy Principles
Sources News Release
Publisher: Richard Martin
Date Written: 24/05/2010
Year Published: 2010
Resource Type: Article
Apple's highly successful introduction of the iPad back in April illustrates two important principles of military strategy.
Abstract: Apple's highly successful introduction of the iPad back in April illustrates two important principles of military strategy. The first is the that it is better to go around a fortified enemy position and take it from the flank, rather than trying to assault it frontally. Even better is to go around it completely and make it irrelevant.
By introducing the iPad, Apple repeated its iPhone exploit. Instead of directly taking on makers of netbook computers and "lightweight" operating systems (and c...
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