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Five Steps to Build a Personal Brand Like Harry Houdini
Torok, George http://www.sources.com/SSR/Docs/HLCA0081-Torok-BuildPersonalBrand.htm
Publisher: Sources HotLink
Date Written: 01/06/2010
Year Published: 2010
Resource Type: Article
What's important to know is that Houdini did not strive to build a brand. He worked to generate paying customers. All the publicity stunts he did were for the purpose of getting paying customers. Branding was a byproduct.
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