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3 Polarizing Branding Secrets from Death Cigarettes
Torok, George http://www.sources.com/SSR/Docs/HLCA0082-Torok-PolarizingBranding.htm
Publisher: Sources HotLink
Date Written: 02/06/2010
Year Published: 2010
Resource Type: Article
Branding is about creating powerful emotions - both love and hate. Figure out who you want to love you. Have you noticed that the strongest brands have lots of enemies?
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