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Keeping Current
Bonner, Allan http://www.sources.com/SSR/Docs/HL3401-Bonner-KeepingCurrent.htm
Publisher: Sources, Toronto, Canada
Year Published: 2006
Resource Type: Article
With a blog, a piece in the Globe or an appearance on a cable show that only two percent of the population watches, you can get a bounce or multiplier effect. Mainstream networks and cable news shows are reading blogs on the air to viewers, thus giving them legs.
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