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Marketing Nonprofit Programs and Services
Proven and Practical Strategies to Get More Customers, Members and Donors
Herron, Douglas B. Publisher: Jossey-Bass
Year Published: 1996
Pages: 300pp Price: $41.95 ISBN: 0-7879-0326-4JF6
Resource Type: Book
Suggests a 15 point marketing strategy, concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems for nonprofit organizations.
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