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Strategy Requires Specificity
Sources News Release
http://www.sources.com/Releases/NR1249.htm
Publisher: Richard Martin
Date Written: 01/05/2011
Year Published: 2011
Resource Type: Article
Strategy always gains from specificity. It’s even more important to be specific when planning and conducting the implementation of the strategy. A key role of the strategic leader is to move from general assertions to specific expressions of intent
Abstract: Strategy always gains from specificity. It’s even more important to be specific when planning and conducting the implementation of the strategy. A key role of the strategic leader is to move from general assertions to specific expressions of intent and then on to the actual plan of implementation.
Consider the Normandy Landings in 1944. Eisenhower didn’t say “we will land somewhere in Europe and hope for the best.” He and his staff had to decide on a specific country for the landings, a speci...
To read the full release go to http://www.sources.com/Releases/NR1249.htm
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