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| Avoiding the Cut: Social Media ROI in Perspective http://www.sources.com/Releases/NR1382.htmSources News Release
 Publisher:  Randall Craig, Social Media and Networking Expert
 Date Written:  26/07/2011
 Year Published:  2011
 Resource Type:  Article
 
 In response to a tight economy, most organizations face a financial call-to-action: reduce the expenses, tighten your belts, and cut-cut-cut. Financial management will explain that revenues no longer support the level of expenditure, so either sales
 
 Abstract:  Toronto: July 20, 2011 - In response to a tight economy, most organizations face a financial call-to-action: reduce the expenses, tighten your belts, and cut-cut-cut. Financial management will explain that revenues no longer support the level of expenditure, so either sales must increase, or expenses must be cut - this seems reasonable.
 
 But how do they determine which cuts to make?  Too often, it is a question of what is easiest to cut, what are the newest programs, or which programs have th...
 To read the full release go to http://www.sources.com/Releases/NR1382.htm
 
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