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The Right Place to Exhibit - A Strategic Approach
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA0087-Siskind-SelectingRightPlace.htm
Publisher: Sources HotLink
Year Published: 2011
Resource Type: Article
Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience, cost and logistics. Good event selection is a solid base upon which the rest of your exhibit program is built.
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