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Public relations at a trade show: A little effort goes a long way
Siskind, Barry http://www.sources.com/SSR/Docs/HLCA0088-Siskind-PublicRelationsatTradeShow.htm
Publisher: Sources HotLink
Year Published: 2011
Resource Type: Article
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is.
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