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Your Customer Profile 2
Part 2 - How to Create a Customer Profile

Siskind, Barry
http://www.sources.com/SSR/Docs/HLCA0093-Siskind-YourCustomerProfile2.htm

Publisher:  Sources HotLink
Year Published:  2011  
Resource Type:  Article

Do you know your customer? I don't mean whether their name is Antonio or Jessica, but rather, do you understand who they are as people and what motivates them?

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