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UK press targets middle India
Associated's Mail Today is one of many British titles targeting the growing market
Robinson, James http://www.guardian.co.uk/media/2008/may/11/associatednewspapers.dailymail
Publisher: Guardian Weekly
Date Written: 16/05/2008
Year Published: 2008
Resource Type: Article
International publishing groups have recently rushed to publish and market Indian versions of their publications. They are taking advantage of the booming market the growing middle class demographic has created and the recent elimination of restrictions on foreign ownership of national media.
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