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Could Social Media Monitoring have Better Predicted the Results to the Alberta Provincial Election?
Sources News Release
http://www.sources.com/Releases/NR1595.htm
Publisher: Tenato Strategy Inc.
Date Written: 28/04/2012
Year Published: 2012
Resource Type: Article
New data shows that social media monitoring is far more current, and perhaps more reliable, than traditional polling. It's time for the media to start paying attention to new methods.
Abstract: It turns out that social media sentiment monitoring software might need to become a regular tool in the media's toolkit, especially given the mishap of inaccurate pollsters in the Alberta provincial elections. Why? The election results jived much better with real-time social media monitoring than with days-old polling techniques.
Upon recent research into the latest social media monitoring tools, Tenato requested a guest blog from Jay Cloutier of Marketwire, whose product, Sysomos, allows t...
To read the full release go to http://www.sources.com/Releases/NR1595.htm
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