The Before, During, and After of a Social Media Customer Service Strategy
Sources News Release
http://www.sources.com/Releases/NR1604.htm
Publisher: Randall Craig, Social Media and Networking Expert
Date Written: 02/05/2012
Year Published: 2012
Resource Type: Article
Using social media as a customer service tool is not a revelation these days. We have all seen customer service representatives from big name brands on Twitter. But these one-off initiatives rarely provide the support they are intended to provide.
Abstract: Toronto, May 2, 2012 - Using social media as a customer service tool is not a revelation these days. We have all seen customer service representatives from big name brands on Twitter. But these one-off initiatives rarely provide the support they are intended to provide. And frustrated experiences can prevent repeat sales, prevent referrals, and encourage negative word-of-mouth.
"Clearly, great customer service - supported by great training and great management - are fundamental," says Randall...
To read the full release go to http://www.sources.com/Releases/NR1604.htm
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