Sites Feed Personal Details To New Tracking Industry
Angiwn, Julia; McGinty, Tom http://online.wsj.com/article/SB10001424052748703977004575393173432219064.html
Publisher: Wall Street Journal
Date Written: 30/07/2010
Year Published: 2010
Resource Type: Article
The largest U.S. websites are installing new and intrusive consumer-tracking technologies on the computers of people visiting their sites—in some cases, more than 100 tracking tools at a time. The tracking files are the leading edge of a new industry of data-gatherers who are in effect establishing a new business model for the Internet: one based on intensive surveillance of people to sell data about, and predictions of, their interests and activities, in real time.
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