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Six Reasons to Rebrand and What it Might Cost You
Sources News Release
http://www.sources.com/Releases/NR1718.htm
Publisher: Randall Craig, Social Media and Networking Expert
Date Written: 05/09/2012
Year Published: 2012
Resource Type: Article
Have you ever wondered why companies choose to rebrand? What is the defining moment that tipped the scales? And what are the potential costs and benefits?
Abstract: Toronto, September 5th, 2012 - Have you ever wondered why companies choose to rebrand? What is the defining moment that tipped the scales? A notable, and recent, rebranding was Microsoft. After more than a decade, it has changed its logo to one that evokes the new 'Metro' look-and-feel of its latest Windows operating system.
The question to ask is - why bother? "There are several reasons an organization should consider rebranding" says Randall Craig, Web and Online Strategist, and president...
To read the full release go to http://www.sources.com/Releases/NR1718.htm
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